AEO, GEO, and AI Overviews Explained: A Beginner’s Guide for Hotels and Travel Businesses
With AI-referred traffic growing rapidly, traditional SEO is no longer enough. Discover what AEO, GEO, and Google AI Overviews mean for the travel and hospitality sectors, and learn how to get your brand recommended by AI search engines.
Supporting South Yorkshire’s Visitor Economy with Practical AI Guidance
A short summary of an AI session delivered for South Yorkshire Tourism LVEP business members, exploring how tourism and hospitality businesses are currently approaching AI, the questions they are asking, and where confidence and caution still exist.
Practical uses of AI for tourism and hospitality businesses at Better Bankside
A short summary of an in-person AI session delivered for Better Bankside members in January 2026. The post outlines what was covered, shares a snapshot from live polling, and highlights the types of practical questions raised by hospitality and visitor-economy businesses.
How to Stop ChatGPT Spreadsheet Column Errors (And Fix the Mistakes)
Using ChatGPT for spreadsheet analysis? A common frustration is when it misreads columns, leading to incorrect sums, missing data, or inflated numbers. This article walks you through why these errors happen and how to fix them, ensuring you get accurate results every time.
Unlocking Generative AI at the Mediterranean Tourism Forum: Insights from Our Malta Experience
We were thrilled to be part of the #MediterraneanTourismForum in Malta—a dynamic event uniting industry leaders to shape the future of tourism and innovation. Our generative AI training sessions inspired lively discussion and a true eagerness to embrace AI-driven growth…
AI Hallucinations: Should They Deter You from Adopting AI for Your Business?
AI hallucinations are real, but they’re not deal-breakers. With the right checks and balances, businesses can minimise these risks and harness AI’s transformative power effectively. Learn what causes these hallucinations, how to mitigate them, and why they shouldn't stop your business from embracing AI innovation.
AI Marketing Training: Become the Go-To Expert in Your Travel Marketing Circle
Ever feel like the world of digital marketing is moving so fast, it’s hard to keep up? That’s because it is. And […]
Leveraging AI in Travel Marketing: Transforming Strategies for 2025 and Beyond
In today’s ever-evolving travel marketing landscape, blending creativity, strategy, and state-of-the-art technology is paramount. Gone are the days of relying solely on […]
Is AI set to go mainstream in the travel industry?
It all started with online flight bookings. Next came online travel agents. The rise of smartphones made checking into hotels much easier, […]