Blogs and Articles for tourism and travel digital marketing

Leveraging AI in Travel Marketing: Transforming Strategies for 2023 and Beyond

This blog takes a deeper look into the transformative potential AI offers across various facets of travel marketing. We explore some of the simple use cases of how and where AI can be leveraged to create better travel marketing campaigns.

UK Dark Sky Tourism: A Stellar Opportunity for Travel Marketers

In the ever-evolving landscape of travel and tourism, one trend is emerging from the shadows and captivating travellers around the world; Dark Sky Tourism.

Will tourists still be holidaying in the Mediterranean next summer?

With scenes of 40-degree baking beaches in Spain and Italy and tourists fleeing wildfires in Greece, will we look to other destinations for next year’s summer break? Read on to find out...

Digital Dialog at Experience Oxfordshire’s LVEP accreditation celebration

Digital Dialog was amongst one hundred and fifty representatives of businesses invited to celebrate Oxfordshire’s LVEP accreditation at Blenheim Palace in June 2023...

Are people sick of influencers in 2022?

The recent Molly-Mae Hague controversy led many to say they were 'done with' content creators. But will they still be effective in 2022? We take a view from the travel perspective.

5 ways to make your destination stand out in the crowd in the 2022 travel boom

DMOs and tourist attractions need to be prepared to pounce on travel demand with campaigns that are innovative, eye-catching and capture the mood of the moment.

What do British holidaymakers want in 2022?

Here we share five things British holidaymakers will be looking for and booking in 2022.

Are you ready to target the new wave of travellers?

There's a light at the end of the travel tunnel. We look at who's booking tickets and how businesses can most effectively reach out to them.

Checklist: Is your travel marketing plan ready for 2021?

Tourism is a phenomenal industry, enriching the lives of millions of people around the world. But it’s been a tough year for those of us who work in it.

Attracting Travellers: The new rules of seduction

We’ve all seen how the travel industry has been disrupted this year. Now it’s time to think about the ways it has changed for the long term.

Should travel brands advertise during a pandemic?

Crafting a clever, memorable and effective travel marketing campaign is a tricky business at the best of times.

Digital Dialog launches Travelbounce

Digital Dialog launches new B2C website to help travellers find essential travel information during Covid-19

Attracting the British Holidaymaker to European Destinations in 2020

European destinations rely heavily on the British holidaymaker. Let's take a look at how we can attract Brits to European destinations in 2020

Why localising content matters for overseas marketing campaigns?

Localising content is very important for attracting global markets. We take a look at how localising content can be beneficial

How travel brands can benefit from ‘I-want-to-get-away’ moments

‘I-want-to-get-away’ moments and the power of subliminal messaging: read on to discover how marketers can inspire travellers to plan their next trip…

Is AI set to go mainstream in the travel industry?

AI-powered technology is on the rise and set to shake-up the travel industry big time. But are travellers ready for the robot revolution?

A visit to the Geneva Motor Show 2017

We get up close with the latest innovations in the auto industry and find out what motivates visitors from all over the world to attend the show every year.

Do mobile banner ads really work?

As mobile advertising becomes increasingly prolific, we look at whether banner ads really work on mobile devices, what the future holds and what’s really working well on mobile.

Close up: Facebook City Guides

Facebook goes head to head with Google Trips as it launches City Guides. We take a further look…

Talking ‘bout Generation Z

Forget Millennials – read on to discover why your brand cannot afford to ignore Generation Z…

Snapchat IPO: much ado about nothing much?

As Snapchat prepares for its $120 billion IPO, we ask whether brands should invest time and money in the photo-sharing app…

Close up: how Instagram Stories can help your brand

Why and how you should be making the most of Instagram Stories this year...

Top 2017 trends to watch

From Augmented Reality to Live Video, we take a look at the biggest trends set to change the face of travel marketing 2017.

4 Reasons Your Email Marketing Efforts Are Failing (and how to Fix it)

A look at the most common mistakes in email marketing – and how to remedy them.

The True Extent of Online Ad fraud

Learn how to beat ad fraud - the latest form of cyber crime costing the industry $7 billion.

Snapchat - Opportunities for Tourism and Travel Brands

Is your travel brand ready for Snapchat? Want to know where the opportunities are? We take a look at the pros and cons for tourism and travel brands.

Content Marketing Best Practices for Travel and Tourism Brands

From good planning to content amplification, discover our content marketing best practices for travel and tourism brands.

5 Tips for Improving Your PPC Ad Copy

Your PPC optimisation strategy should also include testing and improving ad copy. Find here some tips on how to do it.

Promoting Your Destination with Email Marketing

Five tips and best practices for destination marketers who use email marketing to reach their travellers.

New Facebook Tools & Features You Should Be Aware Of (Part 2)

Useful insights into the latest features for Facebook advertising and how can marketers leverage them to their advantage.

New Facebook Tools & Features You Should Be Aware Of (Part 1)

Stay on top of the latest Facebook features and learn how you can successful add them into your marketing mix.

The Importance of Having a Digital Strategy

Here’s how your organisation can go about creating a digital strategy and benefit from having a clear and cohesive one in place.

Outsourcing Your Digital Marketing to an Agency

Benefits of working with a digital marketing agency: 6 reasons why you should consider outsourcing your digital marketing.

Retargeting Best Practices: Learn How to Turn Prospects into Leads

Here is a list of best practices to follow for running a successful retargeting campaign.

Digital Trends from London Fashion Week 2015: From Digital OOH to Wearable Tech

Take a seat in the front row and check out the digital trends from this year’s London Fashion Week.

8 Free and Paid Ways to Promote your Mobile App

Check out our complete mobile app marketing guide, with 8 free and paid ways to promote your mobile app.

The 5 Step Guide to Becoming a Twitter Advertising Pro

Are you new to Twitter advertising? We have a handful of tips and a five step guide to help you out.

4 Mobile Resolutions for Marketers in 2015

We weigh in on what to expect from the mobile landscape this year and the resolutions every marketer should make in 2015.

Social Media for B2B companies: what we did in 2014 and what to expect in 2015

We take a look at the social media for B2B landscape in 2014 and social media trends you can expect in 2015.

Key Defining Features of E-Commerce in 2015

Align your online outlet with these five trends that will define e-commerce in 2015. Find out which they are and how to respond.

Social Media Faux Pas to Avoid

Social media faux pas are every brand's worst PR nightmare. Digital Dialog advises on how to avoid disastrous social media mistakes.

Email Alert: Top 6 Newsletter Design Tips

We take a look at six of the most important newsletter design factors. Learn how to improve your email campaigns with attractive and effective design.

4 Success Tips for Video Marketing

Are you using video marketing to promote your business or planning to? We have some advice on how you can improve your success rates.

6 Ways to Improve Your Mobile Apps SEO Ranking

Building a good mobile apps SEO strategy will ensure your apps get the visibility they deserve in search results. See our tips on where to get started.

How to Use Hashtags Effectively in Social Media Marketing

Do you use hashtags in your social media activities? Read our top tips on applying them effectively.

Instagram Advertising for Brands and Marketers

Photo-sharing platform Instagram has launched their advertising services. Digital Dialog weighs in on the implications for the digital advertising scene.

The Apple Watch: What Will Change

The Apple Watch will change the lives of customers and mobile marketing landscape. Read our initial thoughts on the new Apple product.

Where to Begin with Tourism Mobile Apps

Mobile apps are great assets for your online tourism strategy. Here are some initial considerations.

How to boost your brand engagement with Pinterest

There's more to Pinterest than pretty images. We'll give you seven fantastic tips on how to expand your customer - brand interactions using Pinterest.

9 Tips for a Successful Online Destination Marketing Campaign

Try out these surefire best practice tips on how to get the most out of your online destination marketing campaign.

Digital Dialog is on the Recommended Agency Register

July Roundup: Digital Dialog is proud to have been recognised by Recommended Agency Register as a high standard agency.

Mobile Marketing Strategy – An Introduction

Integrating mobile into your marketing strategy needn't be complex. With just a few simple changes to your existing strategy you can be on your way.

Retargeting as a Marketing Technique

Boost your digital marketing results with minimum effort. Learn how to use retargeting to re-engage with your prospects.

How to do Email List Rental the Right Way

Yes. Email list rental does work! Read our guide on how it can benefit your business and what to look for when choosing a quality list.

4 Lead Generation Strategies You Should Avoid

When it comes to lead generation, quality rules over quantity. Read our brief guide on how to avoid strategies that could do more harm than good.

Facebook Advertising Tips

Learn how to make the most of Facebook advertising for your brand or business. We've got some great tips to get you started.

How to Choose the Right Digital Marketing Agency for Your Business

Get the expert tips to help you select the right digital agency for your business.

What is mobile app marketing?

A successful mobile app marketing campaign will originate from a clever and aggressive marketing strategy.