The recent Molly-Mae Hague controversy led many to say they were ‘done with’ content creators. But will they still be effective in 2022? We take a view from the travel perspective.
DMOs and tourist attractions need to be prepared to pounce on travel demand with campaigns that are innovative, eye-catching and capture the mood of the moment.
There’s a light at the end of the travel tunnel. We look at who’s booking tickets and how businesses can most effectively reach out to them.
Tourism is a phenomenal industry, enriching the lives of millions of people around the world. But it’s been a tough year for those of us who work in it.
European destinations rely heavily on the British holidaymaker. Let’s take a look at how we can attract Brits to European destinations in 2020