Generative AI training for travel, tourism and hospitality teams
Learn what AI tools are available, how to choose the right one for each task, and how to use them effectively. This instructor-led training covers prompting, real-world applications, and repeatable techniques your team can apply across everyday work, from destination content and visitor insights to guest communications and operational efficiency. Designed for teams in tourism, travel, hospitality, and membership organisations.
Your team is already hearing about AI from every direction. The harder question is where to actually start, which tools are worth the investment, and how to use them in ways that genuinely change how you work.
This training answers those questions directly. Your team will learn which tools and models are available, how to choose the right one for each task, and how to get better outputs through effective prompting. We cover practical applications across content creation, customer communications, research, analysis, and operations, with hands-on exercises throughout. Tools covered include ChatGPT, Claude, Google Gemini, and Perplexity.
Sessions are private, delivered directly to your team or members, online or in-person, and shaped around your organisation’s priorities and experience level.
WHO THIS IS FOR
Tourism, travel, hospitality, and membership organisations
Hotels, hospitality businesses and venues
For teams within independent hotels, boutique properties, hotel groups, venues, and visitor attractions. Your team will gain practical skills across marketing, guest communications, operations, and content, particularly useful where resource is lean and everyone wears multiple hats.
Tourism boards and destination organisations
For marketing teams, visitor servicing staff, partnerships managers, and leadership teams within DMOs, LVEPs, and regional tourism boards. The training covers AI for destination content, visitor insights, and stakeholder communications, grounded in the realities of how destination organisations actually work.
Travel businesses
For teams within tour operators, travel agents, transport companies, and experience providers. The training focuses on where AI can genuinely improve efficiency and output quality across research, content, customer communications, and day-to-day operations.
Membership organisations and trade bodies
For chambers of commerce, trade associations, LEPs, sector bodies, and BIDs looking to build internal AI capability or provide AI development opportunities to their members. Whether your goal is to upskill your own team or run sessions for your member network, this training is directly relevant.
Don't see your organisation here?
We work with organisations across a range of sectors. If your team works with or alongside tourism, travel, and hospitality, or simply wants practical AI training grounded in real-world applications, get in touch and we can discuss what would work for you. Send us an enquiry.
WHAT YOU'LL WALK AWAY WITH
A structured half-day programme
Each section combines live demonstration with guided hands-on practice using real tourism, travel, and hospitality scenarios.
- Understanding Generative AI: A jargon-free breakdown of core AI mechanics and why these models behave the way they do.
- The Platform Ecosystem: A comparative look at ChatGPT, Claude, Gemini, and Perplexity, focusing on the unique strengths of each.
- Understanding AI Models: How different models within the same platform are optimised for different tasks, from quick answers to complex reasoning to creative work.
- Selecting the Right Tool: Strategic guidance on matching the correct AI platform to your specific daily tasks.
- Investment vs. Value: Why paid tiers unlock significantly more capability, and how to choose the right subscription based on your needs and usage.
- Beyond Basic Prompting: Discover why briefing AI exactly as you would a capable team member yields vastly superior results compared to treating it like a standard search engine.
- Structuring Your Briefs: Live demonstrations of how to effectively frame context, set constraints, and give clear instructions.
- Iterative Refinement: Proven techniques for redirecting, expanding, and polishing AI outputs until they meet your professional standards and sound exactly like you or your brand.
- Environment Setup: Quick-win strategies for configuring custom instructions and tone of voice guidelines, ensuring the AI deeply understands your business to deliver highly relevant responses from the very first interaction.
- Content Creation: Accelerating the production of property descriptions, destination guides, tour itineraries, email campaigns, SEO-optimised blog posts, and social media assets, using collaborative AI editing tools to co-write and refine content in real time.
- Campaign Performance & Optimisation: Using AI to analyse digital advertising and marketing campaign data, identify what’s working, and surface actionable recommendations for improvement.
- Research & Intelligence: Leveraging deep research capabilities to streamline market analysis, competitor benchmarking, and emerging trend identification.
- Guest Communications & Operations: Streamlining customer-facing messaging, internal communications, reporting, and day-to-day operational tasks.
- Strategy & Ideation: Stress-testing new service concepts, building detailed audience profiles, and co-creating robust campaign strategies before taking them to market.
- Sector-Specific Use Case Library: A curated overview of AI applications across DMOs, hotels and accommodation, travel operators, and restaurants and venues.
- Visual Asset Creation: Practical techniques for generating custom images for campaigns, social media, and conceptual briefs, alongside strategies for navigating current platform boundaries.
- AI Visibility & Search: Understanding how AI platforms recommend and reference tourism and hospitality brands, and what steps to take to ensure your business appears in AI-generated answers and itineraries.
- Generating Deep Insights: Transforming dense industry reports, strategy documents, and volumes of visitor reviews into clear, actionable intelligence.
- Data Interpretation: Turning complex spreadsheets into actionable insights and visualisations using plain English commands.
- Persistent Workspaces: Building Custom GPTs and projects to handle recurring departmental tasks and act as an internal knowledge base.
- Navigating Hallucinations: Identifying precisely when AI gets things confidently wrong and establishing clear protocols for what requires manual verification.
- The Input-to-Output Tradeoff: Understanding exactly when manual execution is more efficient than forcing an AI solution.
- Risk Management: Clear, pragmatic guidelines on copyright, data privacy, and ethical implementation in your business.
- Identifying Quick Wins: Mapping out high-return tasks to build immediate workflow efficiency the moment you return to your desk.
- From Manual to Automated: Recognising which repetitive tasks can be automated with AI, from simple time-savers to more sophisticated multi-step workflows.
- Future-Proofing: A practical framework for evaluating emerging technology and updates without getting distracted by industry hype.
- Continued Learning: Access to post-course resources and communities to keep your skills sharp as platforms evolve.
what makes this different
Why train with Digital Dialog
We are consultants first, trainers second. We implement AI solutions for clients across tourism, travel, and hospitality, which means everything we teach is grounded in real-world implementation, not theory.
Generic AI Training
THIS TRAINING
Generic examples from any industry
Most scenarios drawn from tourism, travel, and hospitality
Standardised content for any audience
Sessions shaped around your team’s experience level
AI generalists with no sector or implementation experience
A practising AI consultant with 13+ years in tourism and hospitality
Fixed format and fixed duration
Flexible format, from one hour webinar to full day workshop
Key features of our training session
Every session includes hands-on exercises and post-session reference materials. Sessions are delivered live, online or in-person, and can be customised to your organisation’s priorities and experience level.
- Flexible scheduling: Choose a date and time that works for your team.
- Live online delivery: Interactive sessions with real-time Q&A.
- In-person delivery: Available for teams who prefer a face-to-face session.
- Hands-on learning: Real examples, live demonstrations, and practical exercises throughout.
- Post-session materials: Reference materials covering key concepts from the session.
- Customisation: Content tailored to your organisation’s priorities and team experience level.
- Optional follow-up session: Add a consultation to address specific questions or implementation challenges as your team starts applying what they have learned.
Request a Personalised Training Quote
What our clients say
Suzy Hobbs Business Development, Hobbs of Henley
"If you are new to AI then this workshop is very helpful especially for blogs and social media etc. I definitely learnt enough to take me forward to start using AI with the AI tools that were recommended during the workshop."
Fiona Errington Head of Marketing, VisitWiltshire and Great West Way®
"We partnered with Manu from Digital Dialog to run a virtual training course on AI for Visit Wiltshire’s partners and ambassadors. The session included an overview of the AI landscape as well as several useful examples and demos of AI tools, the latest trends, and clear and actionable insights on how to get started with implementing AI. Delivery was great with relevant case studies which our partners and ambassadors found to be really beneficial in helping them start their AI journey."
Your Trainer: Manu Kastia
Manu Kastia is an AI consultant and trainer with over a decade of experience in tourism, travel and hospitality. He regularly speaks on AI at industry events across the UK and Europe, and has delivered training for teams across the sector.
His background spans digital strategy, advertising, and technology, with client experience including Switzerland Tourism, British Airways, Eurostar, Experience Oxfordshire, and Tourism Ireland. This combination of genuine AI expertise and deep sector knowledge means you’re learning from someone who understands both the technology and the realities of your industry.
Connect with Manu on Linkedin
Frequently asked questions
Your team will learn how to choose the right AI tools for different tasks, use them efficiently, and get consistently better outputs through effective prompting. The training covers the generative AI landscape including ChatGPT, Claude, Google Gemini, and Perplexity, with practical applications across content creation, customer communications, research, data analysis, and operations. All examples and exercises are drawn from tourism, travel, and hospitality contexts, with equivalent applications covered for membership organisations and trade bodies.
This training is for teams and departments within tourism boards, DMOs, LVEPs, hotels, hospitality businesses, venues, travel businesses, membership organisations, trade associations, BIDs, and chambers of commerce. It is equally relevant for marketing and communications teams, operations staff, customer service, visitor services, and leadership teams. No prior AI experience is required.
Yes. We work with membership organisations and trade bodies who want to build internal AI capability, and with those who want to deliver AI training to their members. Whether your goal is to upskill your own team or provide a session for your member network, the training can be shaped accordingly.
No. Sessions are designed for mixed-ability groups, from those who have never used these tools to those already experimenting who want to improve their approach and fill in the gaps. We start with foundations and build to practical application.
The training covers ChatGPT, Claude, Google Gemini, and Perplexity. Hands-on practice is primarily conducted on ChatGPT, with an overview of the wider tool landscape including Claude, Gemini, and Perplexity so your team understands how to choose the right tool for each task. Advanced features covered include Custom GPTs, Projects, file analysis, deep research, image generation, and web-connected search.
Sessions are flexible. The standard format is a half-day (3 to 4 hours), but we work with whatever suits your organisation, from a one-hour awareness webinar to a full-day workshop. Sessions can also be structured as a series of shorter sessions for larger teams or phased rollouts. Format and duration are discussed during the booking process.
Yes. Private sessions can be weighted toward the applications most relevant to your team’s work. A hotel group might focus on guest communications, marketing, and revenue applications. A DMO might prioritise destination content, visitor insights, and stakeholder reporting. A membership organisation might focus on member-facing communications and sector intelligence. Tailoring is discussed during the booking process.
For hands-on, workshop-style sessions we recommend up to 10 participants. Larger groups can be accommodated but the format shifts toward a more presentation-led delivery with structured interaction. For teams of 15 or more, we can also split across multiple sessions. Get in touch to discuss what works best for your group size.
For workshop-style sessions of up to 10 participants, a laptop and internet connection are required per person. We recommend setting up free accounts with ChatGPT, Claude, and Google Gemini before the session. Paid subscriptions give access to more features during the hands-on exercises but are not essential.
For larger groups, laptops are not required but are advisable. Full joining instructions are sent once your session is confirmed.
All participants receive post-session reference materials covering key concepts and tools from the session.
Most team AI training is either generic content with no sector focus, or narrowly focused on a single platform such as Microsoft Copilot. This training is built specifically for tourism, travel, hospitality, and membership organisations, covers multiple tools rather than one, and is delivered by an active AI consultant who implements AI for clients in these sectors. Your team learns from someone who understands both the technology and the realities of your industry.
Yes. We deliver sessions both online and in-person. Get in touch to discuss your preference, location, and team size.
Yes. Online sessions are open to organisations across Europe and beyond. In-person delivery outside the UK is available and discussed on a case by case basis.
We offer optional follow-up sessions to address specific questions or implementation challenges. We also share regular updates and practical guidance through our newsletter and LinkedIn.
Booked sessions are non-refundable. If you need to reschedule, please notify us in writing at least 10 working days before the session date and we will do our best to find an alternative date. Any prepaid fees will be held as a credit against the rescheduled session, which must take place within 6 months of the original date. Cancellations or rescheduling requests with fewer than 10 working days’ notice will be charged in full.