Attracting the British Holidaymaker to European Destinations in 2020
The British holidaymaker has long been an attractive target market to its European neighbours. Think spending power, proximity to travel, frequent travellers, […]
Why localising content matters for overseas marketing campaigns?
Being a global brand is an achievement and a goal for many organisations. With this, comes the responsibility of managing campaigns that […]
How travel brands can benefit from ‘I-want-to-get-away’ moments
A common scenario: you’re in the office, you look out of the window at the terrible weather and you think: “if only […]
Is AI set to go mainstream in the travel industry?
It all started with online flight bookings. Next came online travel agents. The rise of smartphones made checking into hotels much easier, […]
A visit to the Geneva Motor Show 2017
Digital Dialog has been working with Geneva Tourism since 2014 and helps them promote their special offer package for the Geneva Motor […]
Talking ‘bout Generation Z
We’re all accustomed to hearing about how Millennials are reshaping the travel industry. The evolution of technology, rise of visual social media […]
Close up: how Instagram Stories can help your brand
Back in August, Instagram launched Stories, which allows users to post 24-hour photo and video slideshows that disappear, similarly to Snapchat Stories. […]
The True Extent of Online Ad fraud
Half of all online ads are never seen by a human. The culprit? Organised crime…and it’s costing the industry $7.2 billion a […]
Influencer Marketing: An Exciting Way To Grow Your Travel Brand
Influencer marketing has existed for decades. Using celebrity endorsements to improve brand image and revenues is commonplace. But influencers aren’t just celebrities. […]