4 Reasons Your Email Marketing Efforts Are Failing (and how to Fix it)
Social media has, without a doubt, become the go-to marketing channel for travel and tourism brands in 2016. Naturally so. It’s a […]
The True Extent of Online Ad fraud
Half of all online ads are never seen by a human. The culprit? Organised crime…and it’s costing the industry $7.2 billion a […]
Influencer Marketing: An Exciting Way To Grow Your Travel Brand
Influencer marketing has existed for decades. Using celebrity endorsements to improve brand image and revenues is commonplace. But influencers aren’t just celebrities. […]
Snapchat – Opportunities for Tourism and Travel Brands
While travel brands have been using social media channels such as Facebook and Instagram for a while now with great success, this […]
Content Marketing Best Practices for Travel and Tourism Brands
In today’s digital age, content marketing is an essential tool to have in your overall marketing strategy; this is especially true for […]
5 Tips for Improving Your PPC Ad Copy
Although pay-per-click advertising offers a great opportunity to fulfil certain marketing goals quickly, you will need to take a few extra steps […]
Promoting Your Destination with Email Marketing
Great destination email marketing campaigns don’t just happen. It calls for a lot of strategy, planning and testing to come up with […]
New Facebook Tools & Features You Should Be Aware Of (Part 2)
Facebook is one of the most dynamic social media platforms, with new features and updates being launched monthly, for both users and […]
New Facebook Tools & Features You Should Be Aware Of (Part 1)
The first quarter of 2015 was a busy, exciting and stressful time altogether for the Social Media world. We’ve seen the unofficial […]