Close up: how Instagram Stories can help your brand
Back in August, Instagram launched Stories, which allows users to post 24-hour photo and video slideshows that disappear, similarly to Snapchat Stories. […]
The True Extent of Online Ad fraud
Half of all online ads are never seen by a human. The culprit? Organised crime…and it’s costing the industry $7.2 billion a […]
Influencer Marketing: An Exciting Way To Grow Your Travel Brand
Influencer marketing has existed for decades. Using celebrity endorsements to improve brand image and revenues is commonplace. But influencers aren’t just celebrities. […]
Snapchat – Opportunities for Tourism and Travel Brands
While travel brands have been using social media channels such as Facebook and Instagram for a while now with great success, this […]
Content Marketing Best Practices for Travel and Tourism Brands
In today’s digital age, content marketing is an essential tool to have in your overall marketing strategy; this is especially true for […]
Promoting Your Destination with Email Marketing
Great destination email marketing campaigns don’t just happen. It calls for a lot of strategy, planning and testing to come up with […]
The Importance of Having a Digital Strategy
A company without strategy is willing to try anything’. The possibilities are endless, especially if you are taking into consideration the online […]
4 Success Tips for Video Marketing
Being the third most visited website in the world, YouTube shows just how popular streaming video content has become, and with faster […]
How to Use Hashtags Effectively in Social Media Marketing
Hashtags, represented by a keyword following a # sign, are a notation used in various social networks to categorize content and link […]