Get Ready to Attract Travellers Again
Times are tough, but there’s a light at the end of the tunnel (or should we say runway?)
It’s clear there is a pent-up demand for travel that will be realised once people think it’s safe enough. People want to see friends and family abroad, relax on a beach, explore new cities and do in-person business meetings again.
But vaccines are being rolled out at different speeds, countries are placing different restrictions on their borders, and the pandemic will be sticking around for the rest of 2021.
For travel brands and businesses, the key questions are:
- How to prepare to jump on that demand for travel, while also getting your timings right – not launching a big campaign in a market that’s suddenly unable to reach your destination, for example.
- How to keep your messaging up to date and relevant, and make sure it reaches the right people.
- How to attract travellers who now want very different things from their trips.
At Digital Dialog, we follow the global situation closely, with eyes across tourism and travel news, digital marketing developments and social trends.
We’ve collated some of our key insights in this free ebook (click to download), providing you with a comprehensive guide to the new rules of travel marketing.
We know budgets are tight. That’s why it’s more important than ever to use the most effective digital advertising techniques and efficient paid campaigns; to know exactly which platforms and channels are most relevant, and which trends to ride the wave of.
There’s strong evidence (which you can read about here) to suggest that brands which advertise during times of crisis recover more quickly and strongly than those that don’t.
While the world won't return to normal overnight, it's clear there is a pent-up demand for travel
How we can help
At Digital Dialog, we’ve worked with brands including Switzerland Tourism, Tourisme Bretagne, Visit Wales, Shannon Airport, British Airways and Eurostar on both large and small-scale campaigns. Read more about our past campaigns here.
We work entirely in the travel sphere. That means we’ve been following the ins and outs of the coronavirus pandemic’s impact on the industry, as well as how it’s likely to develop, and how it has impacted customer moods and behaviours. In fact, we blog about it here.
We know our programmatic ads from our Facebook ad manager, our Instagram influencers from our niche bloggers, and we know which ones will give a campaign the best results. We keep up with trends in media and travel, whilst also making sure each campaign is entirely customised to a client’s needs.
And most importantly, we know how to use data and insights to craft successful campaigns. Having worked on hundreds of campaigns, we have a vast repository of past insights and data across several markets and platforms which allows us to predict key metrics such as audience reach, engagement and cost per objective, and focus on the KPIs which matter.
This can help you do anything from building brand awareness, creating new leads and promoting events to increasing bookings, building and engaging your social communities, or launching a product.
Whether you’re a small business or national destination, no matter where you are in the world, we’d love to chat to you.
Talk to us.
We'd love to hear from you.