“From the first meeting, Digital Dialog quickly demonstrated that they understood our business needs. They are passionate about our projects and produce strong strategies”
Zulfah F – Geneva Tourism
Any successful marketing campaign has two pillars
A memorable creative concept, and an effective strategy for getting it in front of the right people.
One will not go far without the other.
You can take a look at how we tackle the latter part here. Now, let’s talk creativity.
Whether you are lost for ideas, unsure how to appeal to a particular market or demographic, are lacking specific skills (like design or video production) within your team, or just need an outside opinion, Digital Dialog can help.
Getting it right, early on
We begin every project by gaining a deep understanding of your goals, target audience and the product or service on offer.
Then we present concepts. That includes key slogans and designs based around different personas – that could be anyone from an 18-year-old woman itching to get away for a gap year to a 70-year-old man newly cautious about flying overseas.
Once we’ve reached a point you’re happy with (no matter how long that takes, or how many moodboards we need to mock up), we produce a set of creatives with professional-quality design and copywriting that shines.
These could include static image ads, HTML5 banners, emails, landing pages, microsites – tell us what you’re after, and we can advise on what else you might want.
Why us and how do we do it?
Sure, we do extensive research into each campaign to make it specific to a client’s needs. But it helps that we’ve been working on travel marketing projects for a decade, meaning we bring a depth of knowledge about what works and what doesn’t to the table.
And we understand that you might need help with your creative strategy but not your media planning and buying, or vice versa. Perhaps you want to tap into our experience in both.
That’s why we create bespoke packages for every client.
We work on big and small projects, and we understand that budgets can be tight, especially in today’s turbulent times.
That’s why we begin every relationship with a totally free, no obligation call to talk through your needs and what we can offer.