Premium lead generation for tourism & travel
As a travel brand you’re probably aware of the importance of keeping your database of contacts regularly inspired with travel ideas, latest offers, deals and more. No doubt you’ve collected several thousand leads over the years and diligently send them a weekly newsletter but we know from experience that over time, marketing performance of your database can drop and your contacts of potential travellers may be less inclined to engage with your marketing messages. This slowdown in engagement rate is possible even if you wrap together engaging content in an attractive email and follow the usual email marketing best practices. If your subscribers have been around for a while and have tuned out of your messaging, perhaps it’s time to give your database a shot of fresh new leads.
A different approach
Our premium lead generation service is based on a completely different approach to generating high quality B2C and B2B leads. Unlike most lead generation companies that generate leads via sweepstakes websites, co-sponsorship and co registration tactics, our leads are sourced in the most natural way using channels such as social media, email, display, search and content marketing. Leads sourced in this manner are far superior in quality and with the right amount of nurturing, stand a much better chance of converting into your customers.
What we offer
While we don’t offer any magic formula to get several thousand leads in a day, we do offer a service that delivers a much superior quality of B2C and B2B leads that simply cannot be found in a vast marketplace where low quality, cheap, mass market leads have become the norm. We offer bespoke and branded lead generation where your brand and only your brand takes centre stage. No co-sponsor, no co-registration and certainly no shoulder rubbing with 50 other brands on third party competition and sweepstakes websites. All our leads are collected on purposefully designed fully responsive landing pages developed specifically for your brand.
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Our lead generation process
It all begins with a solid understanding of your business, your product and services, and most importantly your target audience. Defining your perfect lead, level of information needed, what a lead means to your business, how you’re going to market to them and your cost per acquisition goal.
Keeping your brand and offering at the forefront, we address aspects such as creating the right theme, deciding on incentives, and deciding if any sponsorship and partnership opportunities with complementary brands can generate a higher level of interest.
Leads are generated only via proven marketing channels such as search, social, email, mobile, display and content marketing. Not only does this approach ensure a higher quality of leads but your brand also benefits from a high exposure across all these channels.
Landing page and creatives
Leads are collected on purposefully designed landing pages that are totally consistent with your branding. We create and test several versions of landing pages including those specifically designed for mobile devices.
Leads are validated for completeness of data at the time of capture and can be further qualified with any questions or surveys on the landing page. Captured leads are further verified manually before submission, weeding out any duplicate or incorrect leads.
Leads can be delivered via real-time connectivity to your CRM system or offline via common formats such as Excel, CSV or email. If choosing offline mode, frequency of delivery can be as per your requirements.