Leveraging AI in Travel Marketing: Transforming Strategies for 2025 and Beyond
In today’s ever-evolving travel marketing landscape, blending creativity, strategy, and state-of-the-art technology is paramount. Gone are the days of relying solely on […]
Will tourists still be holidaying in the Mediterranean next summer?
It seems a world away from the wet conditions Britons are experiencing this summer, but with scenes of 40-degree baking beaches in […]
Are people sick of influencers in 2022?
Two stories from January well captured the varying sentiments towards influencers in 2022. First was the much-publicised furore over comments made by […]
5 ways to make your destination stand out in the crowd in the 2022 travel boom
If you work for a destination marketing organisation, you no doubt spend a lot of time thinking about how to grab people’s […]
What do British holidaymakers want in 2022?
As we enter the third – yes third – year of the pandemic, the public mood is mixed. Cases have reached record highs over […]
Are you ready to target the new wave of travellers?
The tide of travel has turned. For 18 months, the situation for the travel industry has gone from bad to worse, improved […]
Attracting Travellers: The new rules of seduction
We’ve all seen how the travel industry has been disrupted this year. Now it’s time to think about the ways it has […]
Checklist: Is your travel marketing plan ready for 2021?
Tourism is a phenomenal industry, enriching the lives of millions of people around the world. But it’s been a tough year (to […]
Should travel brands advertise during a pandemic?
Crafting a clever, memorable and effective travel marketing campaign is a tricky business at the best of times. Throw in a global […]