Are people sick of influencers in 2022?
Two stories from January well captured the varying sentiments towards influencers in 2022. First was the much-publicised furore over comments made by […]
5 ways to make your destination stand out in the crowd in the 2022 travel boom
If you work for a destination marketing organisation, you no doubt spend a lot of time thinking about how to grab people’s […]
What do British holidaymakers want in 2022?
As we enter the third – yes third – year of the pandemic, the public mood is mixed. Cases have reached record highs over […]
Are you ready to target the new wave of travellers?
The tide of travel has turned. For 18 months, the situation for the travel industry has gone from bad to worse, improved […]
Attracting Travellers: The new rules of seduction
We’ve all seen how the travel industry has been disrupted this year. Now it’s time to think about the ways it has […]
Checklist: Is your travel marketing plan ready for 2021?
Tourism is a phenomenal industry, enriching the lives of millions of people around the world. But it’s been a tough year (to […]
Should travel brands advertise during a pandemic?
Crafting a clever, memorable and effective travel marketing campaign is a tricky business at the best of times. Throw in a global […]
Attracting the British Holidaymaker to European Destinations in 2020
The British holidaymaker has long been an attractive target market to its European neighbours. Think spending power, proximity to travel, frequent travellers, […]
Why localising content matters for overseas marketing campaigns?
Being a global brand is an achievement and a goal for many organisations. With this, comes the responsibility of managing campaigns that […]