Visit Wales Year of Legends
Following Visit Wales’s successful ‘Year of Adventure’ campaign last year, Digital Dialog was invited to work on 2017’s ‘Year of Legends’, an initiative designed to continue to increase Wales’s profile as a unique travel destination across the UK.
Many British holidaymakers choose sunny locations overseas when vacationing, and are unaware of the range of experiences Wales has to offer. Our challenge is to build Wales’s reputation as a holiday option for those living in the UK and to boost tourism throughout 2017, by focusing on promoting three regions as part of the Year of Legends project: Conwy, Anglesey and Gwynedd.
We are taking a three-pronged approach to this campaign, in order to ensure that we get the online reach required to solidify Wales as an attractive vacation spot in the minds of users.
Initially, we will be looking to make people aware of all Wales has to offer by driving targeted visits to the website using Facebook and Twitter. We will also be seeking opinion from the Welsh people on their preferred locations and experiences in each region, by requesting feedback via Facebook polls. This user-generated content will be circulated to demonstrate the benefits of visiting Wales and inspire people to enjoy the country’s range of exciting activities and cultural heritage.
Additionally, we are also inviting celebrities with roots in Conwy, Anglesey and Gwynedd to name their favourite locations and experiences in these regions. The content will next be disseminated across Facebook, to further raise awareness of the Year of Legends and the unique vacation experience each area has to offer holidaymakers.
This is an ongoing project. Watch this space for further updates about Year of Legends campaign outcomes…