The Marketer’s Guide to Lead Generation

ebook

LEARN HOW TO GENERATE QUALITY TRAVEL LEADS

Generating and maintaining leads is a crucial part of a well-rounded marketing strategy but it can be a challenge. We’ve drawn on more than a decade of experience, and the wealth of data and insights along the way, to share this resource to help you generate high quality leads at scale and on budget.

Whats covered:

The Marketer’s Guide to Lead GenerationGenerating high quality leads at a reasonable cost

The Marketer’s Guide to Lead Generation How to establish your target cost per lead (CPL)

The Marketer’s Guide to Lead GenerationKey components of a lead generation campaign

The Marketer’s Guide to Lead GenerationStrategies to avoid

The Marketer’s Guide to Lead GenerationHow to set up and manage lead generation campaigns

The Marketer’s Guide to Lead GenerationNurturing your leads

The Marketer’s Guide to Lead GenerationCase studies and more…