Generative AI training for travel, tourism and hospitality teams
Equip your team with the skills to use AI tools confidently and efficiently. This instructor-led session covers prompting, practical applications, and repeatable techniques your team can apply across everyday work in tourism, travel and hospitality.
Generative AI training
Designed specifically for tourism, travel and hospitality organisations, this instructor-led training gives your team everything they need to use generative AI effectively in their day-to-day work.
Your team will learn which tools and models are available, how to choose the right one for each task, and how to get better outputs through effective prompting. We cover practical applications across content creation, customer communications, research, analysis, and operations, with hands-on exercises throughout.
Looking to attend as an individual? See our AI in Tourism & Hospitality Course — a half-day session you can book directly.
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Looking to book as an individual rather than a team?
See our AI in Tourism & Hospitality Course — a half-day session open to individual professionals.
What you will learn
- Understand the generative AI landscape and how different tools and models compare, including their strengths, limitations, and best use cases.
- Learn to choose the right tool for each task, whether that's research, writing, analysis, image creation, coding, or something else entirely.
- Master effective prompting techniques to get better, more consistent outputs and reduce the back-and-forth with AI tools.
- Explore practical applications across tourism and hospitality, including content creation, customer communications, research and planning, data analysis, and operational tasks.
- Gain hands-on experience with leading AI tools, including ChatGPT, Claude, Google Gemini, and Perplexity.
- Learn to use advanced features such as ChatGPT Canvas, Projects, Custom GPTs, file uploads for document analysis, and image generation within chat interfaces.
- Work with AI for research and analysis, including deep research tools, web-connected search, and working with your own documents and data.
- Understand which models work best for specific tasks, from quick answers to complex reasoning to creative work.
- Discover AI applications for marketing, including social media, email, SEO, advertising, and campaign planning.
- Explore AI for operations and guest experience, including customer service, sales support, and internal communications.
- Learn to work with data, including analysing spreadsheets, identifying trends, and generating insights while keeping data privacy in mind.
- Develop a practical approach to implementation, including how to identify quick wins, build AI into existing workflows, and measure results.
- Understand the limitations and risks, including accuracy issues, when not to use AI, and legal and ethical considerations.
Suzy Hobbs Business Development, Hobbs of Henley
"If you are new to AI then this workshop is very helpful especially for blogs and social media etc. I definitely learnt enough to take me forward to start using AI with the AI tools that were recommended during the workshop."
Fiona Errington Head of Marketing, VisitWiltshire and Great West Way®
"We partnered with Manu from Digital Dialog to run a virtual training course on AI for Visit Wiltshire’s partners and ambassadors. The session included an overview of the AI landscape as well as several useful examples and demos of AI tools, the latest trends, and clear and actionable insights on how to get started with implementing AI. Delivery was great with relevant case studies which our partners and ambassadors found to be really beneficial in helping them start their AI journey."
Key Features of Our Generative AI Training
Our half-day session combines instruction with hands-on practice, giving your team skills you can apply immediately.
We offer:
- Flexible scheduling – Choose a date and time that works for your team.
- Live online delivery – Interactive sessions with real-time Q&A.
- In-person option – Available on request for an additional fee.
- Hands-on learning – Real examples, live demonstrations, and practical exercises throughout.
- Certificate of Completion
Recognise your team’s professional development. - Post-Training Materials – Reference materials to revisit what you’ve learned..
- Customisation available – Tailor content to your organisation’s priorities for an additional fee.
- Optional follow-up session – Add a consultation to address specific questions or implementation challenges.
Request a Personalised Training Quote
Who should attend?
This training is for teams and departments within tourism, travel and hospitality organisations who want to use AI tools more effectively. That includes marketing and communications teams, operations staff, customer service, sales, and leadership teams.
No prior AI experience is required. Whether your team is completely new to these tools or already experimenting, they’ll come away with practical skills and clear next steps.
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What you'll gain
Expand your capabilities – Add AI proficiency across your team, making your team more effective in their roles.
Work more efficiently –Your team will learn to use AI for tasks that currently take hours, freeing up time for work that requires human judgement and creativity.
Tackle complex tasks with confidence – Give your team the confidence to use AI for breaking down problems, researching options, and developing solutions.
Stay current – Ensure your team understands which tools are worth their attention.
Why train with Digital Dialog?
Exclusive industry focus: Designed specifically for tourism, travel and hospitality. Your team will learn from case studies, scenarios and examples from these sectors, not generic business content.
Unmatched expertise: We have deeper experience in tourism, travel and hospitality than most AI trainers, with over a decade working across these sectors. We also work with other industries, but this is where our expertise runs deepest.
Going beyond tools: Many AI courses focus narrowly on one tool or one use case. We take a broader view. Your team will learn prompting techniques, yes, but also how to choose the right tool for each task, how to evaluate outputs critically, and how to build AI into existing workflows. The goal isn’t just to use AI, but to use it well.
Your Trainer: Manu Kastia
Manu Kastia is an AI consultant and trainer with over a decade of experience in tourism, travel and hospitality. He regularly speaks on AI at industry events across the UK and Europe, and has delivered training for teams across the sector.
His background spans digital strategy, advertising, and technology, with client experience including Switzerland Tourism, British Airways, Eurostar, Experience Oxfordshire, and Tourism Ireland. This combination of genuine AI expertise and deep sector knowledge means you’re learning from someone who understands both the technology and the realities of your industry.
Connect with Manu on Linkedin
Frequently Asked Questions
Your team will learn how to choose the right AI tools for different tasks, use them efficiently, and get better results through effective prompting. The training covers practical applications across content creation, research, customer communications, data analysis, and operations, with all examples drawn from tourism, travel and hospitality contexts.
This team training is for organisations in tourism, travel and hospitality who want their staff to use AI tools effectively. That includes marketing and communications teams, operations staff, customer service, sales, and leadership. No prior AI experience required. If you’re looking to attend as an individual, see our AI in Tourism & Hospitality Course.
No. The training is designed for mixed-ability groups, from complete beginners to those already using AI tools who want to improve their skills.
All examples, case studies, and exercises are drawn from tourism, travel and hospitality contexts. You’ll work with scenarios relevant to your industry, not generic business content. The trainer has over a decade of experience working with DMOs, tourism boards, hospitality businesses, and travel brands.
The training covers leading tools including ChatGPT, Claude, Google Gemini, and Perplexity. You’ll also learn about advanced features like Projects, Custom GPTs, file analysis, image generation, and deep research capabilities. Rather than focusing on one tool, you’ll learn how to evaluate and choose the right tool for each task.
The training is a half-day session (typically 3-4 hours), delivered live online with a mix of instruction, discussion, and hands-on exercises. In-person delivery is available on request for an additional fee.
Yes, there are a couple of short breaks during the session.
Team sessions work well for groups of 4 to 10 people. For larger teams, we can discuss multiple sessions or adjusted formats. Get in touch to discuss what would work for your organisation. If you’re looking to book as an individual, see our course for individual professionals.
A paid subscription to AI tools is preferable but not necessary to fully participate in and benefit from the training. However, it is advisable to set up a free account with ChatGPT, as this will give you an opportunity to familiarise yourself with one of the leading AI interfaces.
Yes. Participants receive reference materials covering key concepts from the session, plus a certificate of completion.
A laptop or computer with internet access, and free accounts set up with ChatGPT, Claude and Google Gemini before the session. We’ll send joining instructions with everything you need to prepare. Paid subscriptions are nice to have but not essential.
Yes. We offer customisation options to focus on the AI applications most relevant to your team’s work. This is arranged during the booking process for an additional fee.
We offer optional follow-up sessions to address specific questions or implementation challenges. We also run free webinars and share regular updates through our newsletter and LinkedIn.