Close up: how Instagram Stories can help your brand
Back in August, Instagram launched Stories, which allows users to post 24-hour photo and video slideshows that disappear, similarly to Snapchat Stories. […]
Influencer Marketing: An Exciting Way To Grow Your Travel Brand
Influencer marketing has existed for decades. Using celebrity endorsements to improve brand image and revenues is commonplace. But influencers aren’t just celebrities. […]
Snapchat – Opportunities for Tourism and Travel Brands
While travel brands have been using social media channels such as Facebook and Instagram for a while now with great success, this […]
Content Marketing Best Practices for Travel and Tourism Brands
In today’s digital age, content marketing is an essential tool to have in your overall marketing strategy; this is especially true for […]
Promoting Your Destination with Email Marketing
Great destination email marketing campaigns don’t just happen. It calls for a lot of strategy, planning and testing to come up with […]
The Importance of Having a Digital Strategy
A company without strategy is willing to try anything’. The possibilities are endless, especially if you are taking into consideration the online […]
Where to Begin with Tourism Mobile Apps
If you feel like your destination could benefit from more visibility, more travellers or just improved connectivity with tourists, perhaps using the […]
9 Tips for a Successful Online Destination Marketing Campaign
The tourism and travel sector has been steadily gaining ground in digital, as online bookings have earned the top spot for securing […]