Are people sick of influencers in 2022?
The recent Molly-Mae Hague controversy led many to say they were ‘done with’ content creators. But will they still be effective in 2022? We take a view from the travel perspective.
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5 ways to make your destination stand out in the crowd in the 2022 travel boom
DMOs and tourist attractions need to be prepared to pounce on travel demand with campaigns that are innovative, eye-catching and capture the mood of the moment.
What do British holidaymakers want in 2022?
Here we share five things British holidaymakers will be looking for and booking in 2022.
Checklist: Is your travel marketing plan ready for 2021?
Tourism is a phenomenal industry, enriching the lives of millions of people around the world. But it’s been a tough year for those of us who work in it.
Attracting Travellers: The new rules of seduction
We’ve all seen how the travel industry has been disrupted this year. Now it’s time to think about the ways it has changed for the long term.
Should travel brands advertise during a pandemic?
Crafting a clever, memorable and effective travel marketing campaign is a tricky business at the best of times.
Attracting the British Holidaymaker to European Destinations in 2020
European destinations rely heavily on the British holidaymaker. Let’s take a look at how we can attract Brits to European destinations in 2020
Why localising content matters for overseas marketing campaigns?
Localising content is very important for attracting global markets. We take a look at how localising content can be beneficial
5 Tips for Improving Your PPC Ad Copy
Your PPC optimisation strategy should also include testing and improving ad copy. Find here some tips on how to do it.
