The Make My Switzerland app brings an alternative local perspective on the best things to do in Switzerland’s main cities. It is packed with expert advice, insider tips and recommendations from 30 on-the-ground ambassadors. Whether you’re feeling active in Lucerne, cultural in Bern, stylish in Geneva or social in Basel, the ambassadors provide expert local knowledge, opinions, pictures and video content on the kind of places they would usually keep to themselves. Click on the phone to download app.
The objective of the campaign was to:
- Increase the app’s popularity and generate downloads across iOS and Android platforms.
- Entice the audience via a competition that offered app users a chance to win back their holiday.
- Highlight offers and giveaways such as discounts on city tours, museums, airline tickets, all of which were available to users as part of downloading and using the app.