What do British holidaymakers want in 2022?
As we enter the third – yes third – year of the pandemic, the public mood is mixed. Cases have reached record highs over […]
Are you ready to target the new wave of travellers?
The tide of travel has turned. For 18 months, the situation for the travel industry has gone from bad to worse, improved […]
Attracting Travellers: The new rules of seduction
We’ve all seen how the travel industry has been disrupted this year. Now it’s time to think about the ways it has […]
Checklist: Is your travel marketing plan ready for 2021?
Tourism is a phenomenal industry, enriching the lives of millions of people around the world. But it’s been a tough year (to […]
Should travel brands advertise during a pandemic?
Crafting a clever, memorable and effective travel marketing campaign is a tricky business at the best of times. Throw in a global […]
Attracting the British Holidaymaker to European Destinations in 2020
The British holidaymaker has long been an attractive target market to its European neighbours. Think spending power, proximity to travel, frequent travellers, […]
Why localising content matters for overseas marketing campaigns?
Being a global brand is an achievement and a goal for many organisations. With this, comes the responsibility of managing campaigns that […]
How travel brands can benefit from ‘I-want-to-get-away’ moments
A common scenario: you’re in the office, you look out of the window at the terrible weather and you think: “if only […]
Is AI set to go mainstream in the travel industry?
It all started with online flight bookings. Next came online travel agents. The rise of smartphones made checking into hotels much easier, […]