Gain a competitive edge with our AI Marketing Training for tourism, travel & hospitality professionals.
Forge a path to success with strategies that set you apart and gain unparalleled insights from our sector-specific AI implementation.
Don't just compete! Lead your industry with AI-powered innovation. Enrol in our next cohort now.
AI Marketing Training
Designed specifically for tourism and travel professionals, our instructor led comprehensive AI Marketing Training delves into how Artificial Intelligence can revolutionise your marketing and enhance traveller experience. It offers a deep dive into the latest AI tools and technologies, teaching you to harness them for more effective and innovative marketing campaigns, customer service and beyond.
Learn the techniques that empower you to use AI for hyper-personalisation, strategic insights and content creation at scale.
Course Details
- Next Session Date: 30th May 2024
- Price: £250 + VAT per Participant
- Duration: 4 Hours
- Time: 10am to 2pm (BST)
- Location: Virtual (Online Zoom)
- Certificate of Completion
What you will learn
- Understand the generative AI landscape and its impact on marketing
- Discover how AI is revolutionising the travel and hospitality sectors through real-world case studies from leading brands
- Master the art of prompting and learn best practices to effectively communicate with AI tools for optimal results
- Harness the power of AI for data analysis and gain valuable business insights, including predictive analysis, customer behaviour analysis, and identifying preferences and trends
- Explore and gain hands-on experience with popular AI tools such as Jasper, ChatGPT+, Claude, Adobe Express, Perplexity, Dall-e and explore AI features of existing tools across email, social media, SEO, creative development and more
- Learn how to use ChatGPT to create Custom GPTs and explore the GPT store
- Use AI to create compelling content across blogs, social media, newsletters, and website
- Discover AI use cases across key marketing channels, including social media, email marketing, advertising, and SEO
- Understand how AI can help hyper-personalise the traveller experience and enhance customer satisfaction
- Explore AI applications in other areas, such as website optimisation, customer service, public relations, and sales
- Embrace AI-powered creativity and learn how to integrate it alongside human creativity for innovative marketing solutions
- Learn how to develop a practical roadmap for getting started with AI in your organisation, including pilot projects and implementation methodology
- Understand the legal and ethical considerations surrounding the use of AI in marketing and business decision-making
Who should attend?
Marketers, Communications Managers, Project Managers, Business Owners, Customer Service, Sales Professionals, and anyone within the tourism, travel or hospitality sector interested in leveraging AI for business or personal growth.
Whether you’re a beginner in AI or have experience using some AI tools, our training session is designed to give you clear and actionable insights to implement AI.
Empower your career and creativity with AI mastery: Unlock new opportunities and lead the change
Advance and diversify your career: Enhance your employability with AI proficiency, paving the way for new roles and responsibilities, while expanding your skill set to contribute effectively to multidisciplinary projects.
Drive innovation and efficiency: Become an advocate for AI within your workplace, using technology to streamline tasks, improve decision-making, and lead innovative initiatives that set new performance standards.
Solve complex problems creatively: Apply AI to approach and solve complex challenges with innovative solutions, enhancing your reputation as a critical thinker and problem-solver.
Grow your professional network: Forge valuable connections by engaging with a community of AI experts and enthusiasts, which can lead to collaborative opportunities and career growth.
Stay agile and informed: Maintain a competitive edge in a dynamic job market by mastering AI, a field that continuously evolves, ensuring your expertise remains at the forefront of industry trends.
Why train with Digital Dialog?
Exclusive industry focus: Tailored specifically for tourism, travel, and hospitality, our training addresses the unique challenges and opportunities within your sector. You will learn from real world case studies, scenarios and hands-on examples specific to the travel and hospitality sector.
Unmatched expertise: Benefit from combined experience in AI and travel marketing specifically within tourism, travel, and hospitality, ensuring you're learning from the best in the business. We’ve been working in the industry for over a decade.
Going beyond tools: Our approach to AI Training distinctively separates us from the multitude of offerings out there. For us, AI is a transformative force, not just a set of tools. While the majority of courses concentrate on specific skills such as prompting Chat GPT, generating blog posts, or crafting emails, these are just the basics. In our program, not only do we cover these essential topics in detail, including prompting techniques and how to create engaging content for blogs and social media, but importantly we focus on how AI fits into a business strategy as a whole. We go beyond the basics, offering a curriculum that equips you with the knowledge to not only utilise AI tools effectively but also to integrate them into a cohesive business strategy. You’ll learn to identify AI opportunities, develop an implementation roadmap, and understand the practical steps needed to transform these opportunities into tangible results.
Strategic transformation: Beyond tool adoption, understand how AI can fundamentally transform your marketing strategies, customer experiences, and operational efficiencies.
Presented by: Manu Kastia
Manu is a key strategist and founder at Digital Dialog, an agency specialising in the tourism, travel and hospitality sector. With an extensive background that spans technology, digital advertising, strategy and media buying, Manu has led several successful projects for brands including Switzerland Tourism, British Airways, Eurostar, Experience Oxfordshire, and Tourism Ireland, among others.
Manu's passion for leveraging AI in Marketing has positioned him as a sought-after speaker at industry events and a trusted consultant for tourism and travel organisations, guiding them through the intricacies of digital innovation and efficiency. Manu has played a pivotal role in advancing AI Marketing knowledge through training sessions and strategy consulting, empowering travel industry professionals to harness AI for significant marketing achievements.
Connect with Manu on Linkedin
Frequently Asked Questions
" AI won’t replace marketers but marketers who use AI will replace marketers who don’t " - Paul Roetzer
If you’re waiting for the AI dust to settle down, it won’t anytime soon. It’s a constantly changing landscape out there. No other technology has moved as fast in history. Don’t wait, put AI on your agenda now and take your career and business to the next level.
"If you are new to AI then this workshop is very helpful especially for blogs and social media etc. I definitely learnt enough to take me forward to start using AI with the AI tools that were recommended during the workshop."
"We partnered with Manu from Digital Dialog to run a virtual training course on AI Marketing for Visit Wiltshire’s partners and ambassadors. The session included an overview of the AI landscape as well as several useful examples and demos of AI tools, the latest trends, and clear and actionable insights on how to get started with implementing AI. Delivery was great with relevant case studies which our partners and ambassadors found to be really beneficial in helping them start their AI journey."
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