A Practical AI guide for your member businesses
Give your members a single, comprehensive resource to understand and adopt AI confidently.
Your members are overwhelmed by AI
Small and medium-sized businesses know AI matters. But they don’t know where to start.
There’s too much information online, most of it generic, technical, or irrelevant to their day-to-day operations. They’re busy running their businesses and don’t have time to piece together guidance from dozens of sources.
As a result, many do nothing. They fall behind while competitors move ahead.
Your organisation is expected to support them. But creating a quality AI resource from scratch takes significant time and specialist knowledge.
That’s why LVEPs, DMOs, and membership organisations across the UK are licensing our ready-made AI guides to give their members a clear, practical starting point, without needing to build AI expertise in-house.
A ready-made AI adoption guide, tailored to your sector and region
We create comprehensive AI guides designed specifically for your members. Practical, jargon-free, and built to take businesses from curiosity to confident adoption.
You licence the guide, we customise it with your branding, sector focus, and local context, and you distribute it to your members as a valuable support resource.
Rather than spending months researching and writing AI content from scratch, you licence a guide that represents over 150 hours of specialist research. Your members get professional, actionable guidance. Your organisation gets a valuable support resource it can deliver immediately.
One document. Everything they need. Ready to use.
What's inside the guide
Each guide covers the essentials your members need to get started with AI confidently:
- What AI is and why it matters now
- Practical use cases with real-world examples
- Tools and platforms suited to smaller businesses
- How to write effective prompts
- Step-by-step implementation guidance
- Common barriers and how to overcome them
- Ethics, data privacy, and responsible use
Built for organisations that support business communities
LVEPs & DMOs
Give visitor economy businesses across your region practical AI guidance they can act on immediately
Chambers of Commerce
Help members across sectors understand and adopt AI with a single, comprehensive resource
Business Improvement Districts
Helping levy payers in town centres and visitor destinations
Trade Associations
Offering practical support to members in any sector
Growth Hubs & LEPs
Delivering AI enablement programmes for local businesses
Sector Bodies
Supporting members with practical resources and guidance
AI guide case studies
Marketing Manchester commissioned an AI guide for tourism and hospitality businesses across Greater Manchester as part of the GM Visitor Economy Strategy. Visit Essex took a similar approach for their regional tourism businesses.
A decade of experience. Deep expertise in AI.
Digital Dialog has worked in tourism, travel, and hospitality marketing for over ten years. Our clients have included Switzerland Tourism, British Airways, Eurostar, Tourism Ireland, Marketing Manchester, and destination marketing organisations across the UK and Europe.
We now focus on helping organisations adopt AI through consultancy, training, and practical resources like these guides.
Each guide represents extensive research, writing, and design. It’s built on real experience with businesses, not generic AI content repackaged for different sectors.
When you licence our guide, you’re giving your members a resource that’s genuinely useful, created by people who understand their challenges.
Ready to support your members with AI?
Get in touch to discuss how an AI guide could work for your organisation. We’ll answer your questions, share sample pages, and explain the customisation process.
Frequently asked questions
You don’t need in-house AI expertise to support your members. Specialist consultancies create ready-made AI resources and training programmes designed for membership organisations to distribute under their own branding. This means your organisation can offer practical AI guidance to members, from comprehensive guides to hands-on workshops, without needing to build the knowledge yourselves.
Business support organisations, including LVEPs, DMOs, Chambers of Commerce, BIDs, and Growth Hubs, are increasingly expected to help their members navigate AI. Practical first steps include providing a curated AI resource or guide for members, hosting an introductory AI workshop or webinar, and signposting members to trusted AI training. The most effective approach is to start with a single, comprehensive resource that members can act on immediately, rather than trying to build an AI programme from scratch.
Each guide is tailored to your branding, sector focus, and local context. You provide your logo, colours, and any specific priorities for your members. We adapt the content so it speaks directly to the businesses you support, whether that’s tourism operators, town centre businesses, professional services firms, or a mix of sectors.
Yes. AI moves quickly and guides need to stay current. We offer an update service to keep your guide relevant as new tools and developments emerge, so your members always have access to accurate, up-to-date guidance.
Yes. While I typically work at the strategic level, for the right client I’m happy to roll up my sleeves on implementation. Let’s discuss what you need.