- WEBINAR
NEXT SESSION: 22ND MAY 2025 – 14:00 BST
Making AI Work: From Experimentation to Practical Use in Tourism, Travel & Hospitality
Learn how to apply AI tools and use cases with structure, purpose and results.
Are you a hotel, B&B, tour operator, travel agent or DMO exploring AI but unsure how to move beyond casual use? Join our free webinar designed specifically for the tourism, travel and hospitality sector.
This isn’t about hype or jargon — and you don’t need to be technical. Whether you’re in marketing, operations, customer service, sales, or running the business, this session will show you how to make sense of the tools, where AI can genuinely help, and how to approach it with structure and clarity.
If you’ve been experimenting but aren’t sure what’s next, this webinar will give you the practical direction you need.
What you will learn
This 30-minute session is designed to help you move beyond experimentation and start applying AI with structure, purpose, and real business results.
In just half an hour, you’ll learn:
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What makes a good AI use case — and how to spot the right opportunities in your own business.
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Two key approaches to Gen AI — when to use assistants, and when to build AI into your workflows.
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Real-world demos and examples — from handling enquiries to dynamic pricing and customer insights.
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Tool previews and quick wins — discover which AI tools (like ChatGPT, Claude, Gemini and more) can make an immediate impact.
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How others in your sector are using AI — with stories from tour operators, DMOs, hotels, and attractions.
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A simple roadmap for structured AI adoption — practical steps to go from “just trying things” to doing what works.
Whether you’re just dabbling with AI or ready to take it seriously, this webinar will help you move forward with clarity — not complexity.
Includes a live Q&A session.
Who should attend?
This webinar is ideal for owners and managers of small hotels, B&Bs, travel agencies, tour operators, DMOs, and anyone working in the tourism, travel, and hospitality sector who wants to move beyond casual AI experimentation.
Whether you’re in marketing, operations, sales, guest services, or management, you’ll learn how AI can make your work easier and more effective. If you’ve dabbled with tools like ChatGPT or are just getting started, this session will help you gain the structure and clarity to apply AI in your day-to-day role.
Why attend?
AI is moving fast — and the tourism, travel, and hospitality sector can’t afford to stay on the sidelines. This isn’t a generic AI session. It’s purpose-built for your industry, drawing on over a decade of hands-on experience working with organisations like Tourism Ireland, British Airways, and Switzerland Tourism.
At Digital Dialog, we understand the real operational and marketing challenges faced by DMOs, tour operators, hotels, and visitor attractions. This webinar focuses on practical, relevant insights — designed to help you move from experimentation to structured adoption, with clarity and confidence.
AI is no longer an option—it's a necessity.
Generative AI is transforming how tourism, travel, and hospitality businesses operate — well beyond marketing. From automating guest enquiries to optimising pricing strategies and uncovering actionable insights, AI is helping organisations streamline operations and enhance customer experiences.
But many businesses are still stuck in experimentation mode. This webinar is designed to help you take the next step: moving from casual use to structured, results-driven adoption.
At Digital Dialog, we’ve spent over a decade helping tourism and travel brands innovate — and we’ll show you what’s working right now across the sector. Whether you’re a hotel, attraction, tour operator or DMO, you’ll see how AI can be applied meaningfully in your own context.
According to the latest McKinsey Global Survey, 65% of organisations are now using generative AI regularly — nearly double from just ten months ago. The message is clear: the shift is happening fast, and the time to act is now.
Sign up today and start unlocking the real value of AI for your business.
Reserve your place now
Your Host: Manu Kastia
Manu is a key strategist and founder at Digital Dialog, a generative AI consultancy and marketing agency with deep expertise in the travel, tourism, and hospitality sectors. With a background spanning technology, digital advertising, strategy, and media buying, Manu has led successful initiatives for brands such as Switzerland Tourism, British Airways, Eurostar, Experience Oxfordshire, and Tourism Ireland.
A recognised voice in the industry, Manu is also a keynote speaker on AI at leading tourism and travel events, where he shares practical insights on innovation and adoption. His passion for applying AI to real-world business challenges has made him a trusted advisor and consultant, helping organisations navigate the evolving digital landscape. Through hands-on training and strategic guidance, Manu empowers professionals to leverage AI for sustainable growth and operational impact.
Connect with Manu on Linkedin
Our clients
"The team at Digital Dialog have been a pleasure to work with on our Oxfordshire campaigns as well as promotion of our walking tours. Always going above and beyond, real thought, careful management, constant contact and consideration of budget has delivered great return on our investment on each occasion."
Experience Oxfordshire
"From the very first project with Digital Dialog, they have been a trusted partner quickly demonstrating that they understood our business needs.
They are passionate about our projects and produce strong strategies alongside measurable results. Undoubtedly you’re in safe hands with Digital Dialog."
Geneva Tourism
"It was a pleasure working with the team at Digital Dialog. Despite a very short lead time, they worked tirelessly to ensure we met our live date. We received regular updates and reports throughout the campaign, and they delivered on all our goals. I highly recommend them for international digital campaigns."
Great West Way
"Digital Dialog effectively navigated challenges and continuously optimised the campaign to capture as many leads as possible. Their attention to detail was excellent, and the service level remained top-notch from initial contact to final reporting."
Tourism Ireland