PR Services

Digital Dialog’s PR service helps the media to notice your brand. Our specialists take a holistic approach, mixing both on and offline PR in order to gain top results – depending on your requirements. Alongside our basic package, we offer a range of additional services that you can pick and choose from to suit your objectives. We have access to the best journalists and bloggers to review your hotel/destination. Or, if you’re organising a big event, Digital Dialog creates press releases, invites influencers and creates the right buzz around your brand.

Not only does the right article in the right place help to build your brand and boost your profile, it also helps with SEO. This gives you more online visibility and means that your article will be found online long after its first release.

And you’re in safe hands when it comes to a crisis. We can get you out of a tight spot, our experts know how to ensure your reputation stays strong.

Our services include:

- Creation of all media materials and press kits

- Reworking of press release boilerplate, key messages, company backgrounder, images and staff biographies (if necessary)

- Press release distribution to media lists

- Story ideas pitched to press each month

- Building and management of media lists

- Crisis PR Management and overall strategy refinement in terms of media planning and communication

- Provision of logistical support for PR and marketing activities

- Monthly and weekly PR activity reports

In addition to the above, we offer the following specifically for hotels and tourism boards:


- Identifying and targeting luxury media outlets to attend individual press trips (including niche markets)

- Targeting prominent bloggers within the travel and tourism industry

- Arranging press nights with travel media

- Securing full-page reviews within the luxury travel media

- Introductions to tour operators

- Finding ambassadors to review your hotel

Tourism Boards/DMOS:

- Arranging press trips for UK media to your destination (including itineraries around media-friendly themes, arranging flights, ground handlers, tour operators)

- Targeting prominent bloggers within the travel and tourism industry

- Securing tourism ambassadors to promote your destination

- Providing trade show support when destination is exhibiting

- Digital Dialog can also help to establish you as a MICE destination. Our MICE services can be part of your strategic marketing and PR plan for full tourism representation.