Strategy and Results
Digital Dialog used a combination of social media, email marketing and display advertising in varying measures to create awareness of the campaign amongst the target audience. All digital assets such as emailers, banner and social media ads were created in 4 different languages. All assets were carefully crafted to inspire Scandinavian visitors to consider the island of Ireland as a short break destination, especially to enjoy the Christmas time festivities.
The campaign performed exceptionally well, generating nearly 70,000 quality visitors to Tourism Ireland's website during the campaign duration. It also resulted in an increase in their social media fan following.