Tourism Ireland promotes Ireland to a global market as a leading holiday and business tourism destination enriched with natural, cultural and historical wonders. The organisation delivers world-class marketing programmes in 23 markets across the world, reaching a global audience up to 600 million each year with targeted marketing. For 2018, Tourism Ireland aims to grow overseas tourism revenue to €6 billion (+5%) to Ireland and visitor numbers to 10.8 million (+2%).

We’ve been working with Tourism Ireland since 2013 to grow audiences and inspire visitors to the island, and every year sets another new record for Irish Tourism. We’ve successfully attracted visitors to Ireland from northern European countries such as The Netherlands, Denmark Sweden, Finland, Norway and Germany to raise awareness of Ireland as a destination hotspot for adventurous holidays, an epic road journey of a lifetime and for cultural city breaks. To achieve our goal, we set about dramatically expanding audience perception so the reach went far beyond a city break to Ireland. We devised targeted campaigns, across a wide range of online platforms to entice younger travellers and older visitors between aged 18-45+ year olds to discover Ireland’s untouched wild natural beauty combined with its rich history and cultural diversity.